Friday, October 1, 2010

International shipping prices have been cut thanks to using Clicktale analytics

We have noticed many international customers are coming into our shopping cart looking at the shipping prices and then leaving the shopping cart without placing an order. We know this based on viewing actual recorded videos of the customers visit on our site using an analytical software called Clicktale. The videos Clicktale makes are like looking over the visitors shoulder while they mouse around and click on things on your site.

So we have decided since many international customers are not completing their orders based on this Clicktale research we have lowered our shipping prices 20% to see if we can do more business internationally.

See why customers abandon your shopping cart

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